Writing Instruments are Still a Favorite

  • Sep 13, 2022

The Ad Impression Study released by ASI every year holds some surprising results, specifically on writing instruments. We get an overview of which promotional products make a strong impact on the market and how this differs among consumers in their 2022 report.

For men, the first to fourth most influential products are different articles of clothing. Meanwhile, the fifth most influential product turns out to be writing instruments. For women, their most influential products follow this order: outerwear, health and safety, performance wear, bags and masks.

Here are some more interesting statistics on writing instruments:

·         Most influential in the Southeast

·         3rd place among ages 25-34

·         1st place in Massachusetts, Mississippi and Tennessee

·         2nd place in Maine

·         3rd place in Idaho, Michigan, Ohio and more

·         4th place in Iowa, Louisiana, New Mexico and more

·         5th place in Florida, Minnesota, New York and more

As we have seen, writing instruments are in demand so why not take advantage of our special offer this week on the Goldstar “Tyler” Pens! Call us to place your order at 306.249.4318. Please let us know if you have any questions.

- Team MOBO


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