MOBO Pro Marketing Newsletter February 2023

  • Feb 1, 2024

Valentine’s Day is Feb 14th

Canada’s National Ag Day is Feb 15th

Pink Shirt Day is Feb 28th

Employee Appreciation Day is Mar 01st

Viva Las Vegas

Good Day!

Wow – SO much going on in February!  Be sure to check out our specials below to celebrate these special days.

First, though, we have A LOT to share with you today from our recent trip to Las Vegas where five of us attended the PPAI Expo at the Mandalay Bay Convention Centre.  This annual show is North America’s largest showcase of promotional products and apparel. Covering roughly 1 million square feet in scope, the show featured more than 2500 booths and nearly 1,000 exhibitors offering the latest products in every category.

To start the week off though we each attended a wide variety of learning sessions featuring key note speakers offering professional development for our personal industry certifications. PPAI (Promotional Products Association International) is the standard-setting international trade association for the promotional products industry.

In one session they identified emerging trends, two of which were very evident on the trade-show floor; Globalization and Diversification of Supply Chains and the Rising Importance of Social & Corporate Responsibility.

We not only saw “B Corporate Certified” vendors in attendance (leaders in the global movement for an inclusive, equitable and regenerative economy) but also ones that are members of Social Enterprise Alliance, Poverty Cure, World Fair Trade Organization, the American Sustainable Business Council and more. 

Two of our favorite new vendors were Made Free™ who manufactures in India by providing dignified jobs to women at risk of slavery and human trafficking and memobottle™ from Australia whose mission is to divert single use bottles from landfills and oceans. Each memobottle sold provides 5 months of access to safe water through their donations to Water.org.  We not only loved their story; we loved their products too…

          

 

 

                 

There were so many new, exciting products to see!  Here is just a glimpse of some the team loved; Custom Bicycles, outdoor living pieces including a solar powered pod coffee maker, remote controlled coolers, picnic sets, funky trekking gear, the “Oh Snap” phone holder and a slide in cooler for your favorite case of cold drinks.

                          

                

 

              

 

           

In apparel, we saw a consistent introduction of recycled fabrication and muted earth tones.  Lots of Pantone’s Color of the Year “Peach Fuzz” seen too!  Here are Stormtech’s new colors for 2024:

 

And here are some of the latest styles from Dri-Duck. The duck color was seen in both apparel and bags.

 

In Drinkware, while Stanley bottles with new decorating options and accessories were still very prominent…

 

We did see some really cool innovation too like the Extreme Mist Bottle! Check out a video we did in Vegas with them by clicking the photo below:

   

 

 

There is just too much to show you today, but feel free to drop by the showroom as we brought back as many samples as we could carry, with more arriving daily!

Also be sure to watch our Feature of the Week in the upcoming month for specials on these and other products we found in Vegas.

We are looking forward to seeing your brand featured on the latest styles from Vegas!

We wish you a fabulous month of February filled with love!

- Team MOBO

 

We are super excited to highlight team member Katie Reid this month!

Katie joined us as a practicum student last summer to finish her Graphic Communications Diploma with Sask Polytechnic. At the end of her practicum she joined our team full-time as our Graphic Designer.

She is super-talented and cannot wait to help bring your brand to life whether it means creating a new logo, refreshing an existing one or working with you on special art projects!

She loves creating designs that are not only visually stunning but that solve problems too.

 

 


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